Supporting CPG brands to grow
strategically.
creatively.
profitably.
sustainably.
HI THERE. WE ARE CHANGEMAKER CPG
At CHANGEMAKER CPG CONSULTING & BRAND MANAGEMENT we are inspired and tenacious brand builders that work with businesses of all sizes. Our ultimate mission is see your brand flourish, gain market share, and have sustained profitable revenue for years to come.
From scrappy CPG start-ups to mega-brands, with local to global footprints, CHNGMKR provides head of sales growth leadership, go-to-market strategic planning and country brand management. At CHNGMKR, we champion bold brands on a mission - driving lasting growth, winning shelf space, and becoming unforgettable to retailers and consumers alike.
When we partner with your company we become a dedicated extension of your team, and you can count on CHNGMKR to be fully committed to the success of your business.
CHANGEMAKER CPG SCALES BRANDS WITH LASTING IMPACTFUL CHANGE
AREAS OF EXPERTISE & ENGAGEMENT
Head of Sales Leadership & Strategic Growth Advisory
Country Brand Management for International Brands
Scaling Brands For Sustainable Growth in Canada
Customized High Impact Go-To-Market Planning
Broker & Distributor Partnership Management
Integrated Sales Blueprinting & Data-Driven Forecasting
Trade Investment Planning & Optimization
Development of Experiential & Shopper Marketing Programs
Product Innovation Incubation & Launch Support
CHNGMKR is a curated collective of highly experienced and agile CPG industry leaders with decades of diverse sales and marketing expertise. We are visionary business strategists who create and execute plans with passionate precision. From product inception to launch, to securing widespread distribution, to driving product velocities - CHNGMKR knows how to scale brands with lasting positive change.
For start-ups and international brands, we can provide advisory and leadership across multiple verticals to ensure a brand’s foundational fundamentals from A to Z have been built for success in Canada. We can support brands to assess market fit, refine product formulations, update packaging, review gross margins & pricing, set-up regulatory and other logistics before the selling begins.
INSPIRED BRAND BUILDING PARTNERS
Meredith Harren, Managing Director
Looking to take your start-up or developed brand to the next level?
Seeking to break through a barrier, lead category growth, climb to the #1 brand position or ramp up stagnating sales to hit that $5, $10 or $50 million target?
CHANGEMAKER CPG is your partner to make it happen!
CATEGORIES WE’VE WORKED IN
NATURAL SUPPLEMENTS
FOOD
HOUSEHOLD
PET CARE
PERSONAL CARE
OTC
SEXUAL WELLNESS
CONFECTIONARY
SPORTS NUTRITION
NATURAL SUPPLEMENTS FOOD HOUSEHOLD PET CARE PERSONAL CARE OTC SEXUAL WELLNESS CONFECTIONARY SPORTS NUTRITION
A FEW OF THE BRANDS WE’VE WORKED ON
WHAT’S IT LIKE TO PARTNER WITH CHANGEMAKER CPG?
Working with Changemaker CPG has been a true game-changer for Pietro’s Gluten Free. Meredith is a powerhouse combination of sales strategy, innovation leadership, and marketing expertise that continues to elevate our brand to new heights in Canada and abroad. From sharpening our go-to-market approach and securing critical retail conversations, to supporting new product innovation (🙌), Meredith has been a hands-on, insightful, and passionate partner every step of the way. If you're a CPG brand looking to grow in retail, stand out with purpose, and move with speed and precision—this is the partner you want in your corner. Thank you, Meredith, for believing in us and our brand.
Pietro’s Gluten Fee, June 6, 2025
Meredith is an exceptional brand partner - she is as connected, knowledgeable, and experienced as she is energetic and enthusiastic. She is capable of driving impact, strategy, and growth at both the leadership and operational levels ... a rarity for many consultants in the space. Her willingness to roll up her sleeves & act as if it were her own makes a material impact on the businesses she chooses to get involved with. I can gladly recommend Meredith to any growth oriented purpose driven brand eager to scale in the consumer market. I continue to be impressed by the breadth and depth of Meredith's network across the industry and hope to be able to work with her again soon.
Mike McGregor, Better Bears, January 13, 2025
Meredith is truly exceptional, not just in her professional capabilities, but as a person. She brings sharp insight and a comprehensive grasp of the CPG world that’s hard to match. Her expertise spans everything from strategic marketing and sales to the essential building blocks of brand growth. If you're aiming to scale, strengthen your business fundamentals, or gain clarity on how your strengths can stretch further and go deeper, I highly recommend connecting with her.
Daniel Carson, Goldy’s, May 19, 2025
Meredith Harren, Director of Changemaker CPG, has been an invaluable partner in building The Lovehoney Group brand’s foundation for Canadian B2B mainstream retail. Her extensive industry connections, professionalism, and strategic approach have played a pivotal role in driving our brand’s growth in this market.
Meredith brings a wealth of experience and relationships that have opened key doors for our business. Her ability to navigate the retail landscape, foster strong partnerships with buyers, and advocate for our brand has been instrumental in positioning us for long-term success. I would recommend Changemaker CPG to any organization seeking a dedicated and well-connected industry expert.Halie Vradelis, February 11, 2025
